Established in 1996, top selling Platinum 7X delivers an American-made vodka with a smooth, clean and crisp style. With great care and meticulous attention to detail, the Platinum team has been able to craft a truly exceptional vodka, winning back to back Gold Medals at the San Francisco World Spirits Competition. Seven has long been considered a lucky number, but we think it's also the smoothest. Distilled seven times from American corn for exceptional purity and a consistently smooth finish, Platinum 7X is perfect for sipping chilled or mixing in cocktails. Or, bring a sleek, blue bottle to your get-together or tailgate for 7X the fun! Try our signature Platinum 7X Vodka & Cranberry Sparkler Cocktail: - 3 parts Cranberry Juice Cocktail - 2 parts Platinum 7X Vodka - 1.5 parts Ginger Ale - 1.5 parts Lemonade - Lime wedge for garnish Use chilled cranberry juice cocktail, ginger ale and lemonade for this cocktail. Combine ingredients in glass filled with ice. Stir and serve. With the Beverage Tasting Institute calling it a "Best Buy," Platinum 7X is a vodka you have to try!